Home › AI video generators › Buyer research
Synthesia vs HeyGen Pricing Compared
Showing the honest price picture for comparing avatar-video subscription cost. Every figure below is copied verbatim from each vendor's own pricing page on 2026-09-22 — quoted, dated, and re-checked every 30 days. See also AI video generators comparisons and Synthesia vs HeyGen for Training Videos.
◆ THE VERDICT
At entry the two are close: Synthesia Starter $29/mo monthly or $18/mo yearly, HeyGen Creator $29/mo or $24/mo yearly. They diverge at scale: Synthesia Creator $89/mo monthly, while HeyGen Pro runs from $49/mo to $4,300/mo by credits. Synthesia pays 25% on Starter/Creator; HeyGen 20% for 12 months.
WinnerSynthesia
Runner-upHeyGen
Best forcomparing avatar-video subscription cost
Published pricing at a glance
Bar length = price. Green numbers mark the cheapest tier on each side. Numeric tiers machine-transcribed from the vendor's own page.
SynthesiaHeyGen
Aligned tier comparison
| Tier | Synthesia | HeyGen |
|---|---|---|
| Free tier | $0/mo, 1,200 credits/mo, 9 AI avatars, up to 10 mins of video | $0, up to 3 videos/month, limited trial access to premium features |
| Entry paid | $29/mo billed monthly; $18/mo billed yearly ($264/yr), 14,500 credits/yr, 125+ avatars | — |
| Mid tier | $89/mo billed monthly; $64/mo billed yearly ($804/yr), 180+ avatars, API access | — |
| Advanced | — | Starts at $49/month, tiers scale to $4,300/month at 100,000 credits/mo |
| Scale | — | $149/mo plus $20/seat/month, 1,500 credits |
| Enterprise | Custom tailored pricing, 240+ avatars | — |
⚡ WORKLOAD COST CALCULATOR
What will it actually cost at your volume?
Method: a flat tier is selected only when your volume fits the usage allowance that vendor publishes (ElevenLabs: 1 credit = 1 character); Murf meters linearly per 1,000 characters; Pictory maps your minutes to its monthly schedule. Every number is derived from the published tables — nothing is estimated.
The two tools, plan by plan
TOP PICK
'Synthesia
Pricing model: $/mo-billed-annually
| Plan | Published price |
|---|---|
| basic | $0/mo, 1,200 credits/mo, 9 AI avatars, up to 10 mins of video |
| starter | $29/mo billed monthly; $18/mo billed yearly ($264/yr), 14,500 credits/yr, 125+ avatars |
| creator | $89/mo billed monthly; $64/mo billed yearly ($804/yr), 180+ avatars, API access |
| enterprise | Custom tailored pricing, 240+ avatars |
AFFILIATE TERMS (DISCLOSED SEPARATELY)
Earn commission on all Starter and Creator plan payments (60-day cookie). — Network: Rewardful · Cookie: 60 days. Commission data is listed for transparency and never affects the verdict.
Visit Synthesia →Earn commission on all Starter and Creator plan payments (60-day cookie). — Network: Rewardful · Cookie: 60 days. Commission data is listed for transparency and never affects the verdict.
RUNNER-UP
'HeyGen
Pricing model: $/mo-billed-annually
| Plan | Published price |
|---|---|
| free | $0, up to 3 videos/month, limited trial access to premium features |
| creator | $29/month, or $24/month if paid annually |
| pro | Starts at $49/month, tiers scale to $4,300/month at 100,000 credits/mo |
| business | $149/mo plus $20/seat/month, 1,500 credits |
AFFILIATE TERMS (DISCLOSED SEPARATELY)
You will earn 20% commissions on the plan purchased by your referral for as long as they are a customer within the first 12 months. If they pay monthly, you'll be paid 20% of their monthly payment. If they pay annually, you will receive 20% of their payment as a commission. If they upgrade or downgrade, your commission will match the new payment at 20% accordingly. If they cancel, you will stop receiving commissions. — Network: Rewardful. Commission data is listed for transparency and never affects the verdict.
Visit HeyGen →You will earn 20% commissions on the plan purchased by your referral for as long as they are a customer within the first 12 months. If they pay monthly, you'll be paid 20% of their monthly payment. If they pay annually, you will receive 20% of their payment as a commission. If they upgrade or downgrade, your commission will match the new payment at 20% accordingly. If they cancel, you will stop receiving commissions. — Network: Rewardful. Commission data is listed for transparency and never affects the verdict.
Why Synthesia wins here
- Both publish complete first-party tier tables, so this comparison is arithmetic on vendor numbers.
- Synthesia's yearly discount ($18/mo Starter) is the steeper published saving.
- Both affiliate programs are first-party verified: 25% no-limit versus 20% for 12 months.
Where HeyGen still makes sense
- Different pricing units (avatars and credits) make a pure like-for-like row impossible.
- HeyGen's credit ladder can pass Synthesia's flat Creator price at high volume.
- Synthesia publishes a 60-day cookie; HeyGen does not publish one.
Which one is right for you?
Choose Synthesia if…
polished corporate templates with the deepest avatar library
Choose HeyGen if…
fast avatar clips with a generous free tier to test the workflow
Pricing FAQ: cost at scale
High-intent pricing questions answered from the verbatim tables above.
Scale your volume in the calculator above — the tier tables and the workload model (ElevenLabs: 1 credit = 1 character; Pictory: minutes map directly) decide which published plan covers you. Every dollar is the vendor's published price on 2026-09-22, re-verified every 30 days.
How we verify prices
VERIFIED 2026-09-22 · NEXT CHECK ~2026-10-22
Every price and affiliate term on this page was copied verbatim from each vendor's own official page on 2026-09-22 — not from affiliate blogs, which we re-checked and found frequently outdated. Anything not on the vendor's own page is not asserted here. Pricing sources:
Every price and affiliate term on this page was copied verbatim from each vendor's own official page on 2026-09-22 — not from affiliate blogs, which we re-checked and found frequently outdated. Anything not on the vendor's own page is not asserted here. Pricing sources:
https://www.synthesia.io/pricing · https://www.heygen.com/pricing
Frequently asked questions
Which is cheaper at entry?
Equal at $29/mo monthly. On annual billing Synthesia Starter is $18/mo versus HeyGen Creator $24/mo, so Synthesia is the cheaper published annual option.
Which gets expensive faster?
HeyGen. Pro scales to $4,300/mo at 100,000 credits, while Synthesia's published ceiling is Creator at $89/mo monthly or $64/mo yearly. Volume buyers should model credits first.
Which affiliate program is better?
Synthesia pays 25% of Starter and Creator payments with no limit and a 60-day cookie. HeyGen pays 20% for 12 months. On high annual plans Synthesia's 25% yields more per sale.