AI Video for Marketing — Synthesia vs HeyGen Pricing & Verdict
Published pricing at a glance
Aligned tier comparison
| Tier | Synthesia | HeyGen |
|---|---|---|
| Free tier | $0/mo, 1,200 credits/mo, 9 AI avatars, up to 10 mins of video | $0, up to 3 videos/month, limited trial access to premium features |
| Entry paid | $29/mo billed monthly; $18/mo billed yearly ($264/yr), 14,500 credits/yr, 125+ avatars | — |
| Mid tier | $89/mo billed monthly; $64/mo billed yearly ($804/yr), 180+ avatars, API access | — |
| Advanced | — | Starts at $49/month, tiers scale to $4,300/month at 100,000 credits/mo |
| Scale | — | $149/mo plus $20/seat/month, 1,500 credits |
| Enterprise | Custom tailored pricing, 240+ avatars | — |
What will it actually cost at your volume?
The two tools, plan by plan
Synthesia
| Plan | Published price |
|---|---|
| basic | $0/mo, 1,200 credits/mo, 9 AI avatars, up to 10 mins of video |
| starter | $29/mo billed monthly; $18/mo billed yearly ($264/yr), 14,500 credits/yr, 125+ avatars |
| creator | $89/mo billed monthly; $64/mo billed yearly ($804/yr), 180+ avatars, API access |
| enterprise | Custom tailored pricing, 240+ avatars |
Earn commission on all Starter and Creator plan payments (60-day cookie). — Network: Rewardful · Cookie: 60 days. Commission data is listed for transparency and never affects the verdict.
HeyGen
| Plan | Published price |
|---|---|
| free | $0, up to 3 videos/month, limited trial access to premium features |
| creator | $29/month, or $24/month if paid annually |
| pro | Starts at $49/month, tiers scale to $4,300/month at 100,000 credits/mo |
| business | $149/mo plus $20/seat/month, 1,500 credits |
You will earn 20% commissions on the plan purchased by your referral for as long as they are a customer within the first 12 months. If they pay monthly, you'll be paid 20% of their monthly payment. If they pay annually, you will receive 20% of their payment as a commission. If they upgrade or downgrade, your commission will match the new payment at 20% accordingly. If they cancel, you will stop receiving commissions. — Network: Rewardful. Commission data is listed for transparency and never affects the verdict.
Why Synthesia wins here
- Synthesia publishes avatar counts per tier, which matters for diverse training casts.
- HeyGen's Pro scales to 100,000 credits a month for high-volume output.
Where HeyGen still makes sense
- Synthesia's Creator tier is $89/mo billed monthly, a real jump from Starter's $29.
- HeyGen's Business tier adds $20 per seat on top of the $149 base.
Which one is right for you?
Choose Synthesia
polished corporate templates with the deepest avatar library
Choose HeyGen
fast avatar clips with a generous free tier to test the workflow
Pricing FAQ: cost at scale
Scale workload in calculator - every dollar verbatim from 2026-09-22.
How much does it cost at your volume?
Use sliders - workload decides covering tier.
How we verify prices
Every price verbatim from vendor page on 2026-09-22.
Frequently asked questions
How much does it cost for 60 marketing video minutes a month?
Pictory's published schedule maps 60 minutes a month into Professional at $59 per month ($35 annually, 7,200 minutes per year). For avatar marketing specifically, Synthesia Creator at $89 per month ($64 annually) and HeyGen Creator at $29 per month ($24 annually) are the tiers that include avatar libraries — compare your minutes to the caps in the tables above, all verbatim from 2026-09-22.
Which is cheaper per finished minute for short ads?
Short ads are dominated by generation overhead more than raw minutes. Compare HeyGen's Creator $29 per month ($24 annually) against Synthesia's Starter $29 per month ($18 annually) — at low volumes both cover you, so the cheaper annual equivalent decides. All numbers are the vendors' published prices on 2026-09-22.
Can I test avatar marketing before paying?
Synthesia lists Basic at $0 per month with 9 avatars and up to 10 minutes of video, HeyGen lists Free at $0 with up to 3 videos per month. Both let you validate lip-sync and branding before subscribing — quoted verbatim from their pricing pages on 2026-09-22.
What about repurposing long webinars into clips for marketing?
Pictory is sold in minutes — Starter $29 per month ($25 annually, 2,400 minutes per year) — and InVideo in credits per seat. If your workflow is repurposing, see our Pictory vs InVideo comparison in this collection; the same verbatim tiers and calculator apply.